I know what it’s like to be the woman who “has it all together” on the outside but feels restless and unseen on the inside.
I’ve been the one who cracked the mask, did the healing, stabilized… only to wonder, now what?
And I’ve coached dozens of other powerhouse women through this exact phase — the in-between where you’re no longer surviving but not yet fully unleashed.
They came in with big ideas scribbled on sticky notes, journals full of half-written plans, and a quiet frustration that no one in their world could truly meet them.
They left with clarity, fire, and lives they finally recognized as their own.
I’m Casey Jourdan — Iraq War veteran, Purple Heart recipient, late-diagnosed ADHD woman, and professional mask-dropper.
I’ve survived combat, traumatic brain injury, PTSD, and decades of contorting myself into roles that looked good on paper but cost me everything on the inside. I know what it’s like to be praised for being reliable, competent, and resilient — while secretly wondering if I even belonged.
Diagnosis cracked the mask. But instead of clarity, it left me standing in the rubble. I call that the Unmasking Hangover — the collapsing identity.
And I refused to stay there.
The work I do now is about guiding women like you through the same messy middle I walked: from survival scripts to embodied identity, from collapse to ignition, from muted to unapologetic.
I don’t hand out prefab templates. I don’t sugarcoat. I don’t sell productivity hacks.
What I do is walk women straight into the fire of who they are — and help them rebuild lives that finally fit their wiring, values, and voice.
Unapologetic is where I take all of that lived grit, irreverence, and strategy, and create the kind of room I wish I’d had when I was clawing my way out of collapse.
Ninety minutes of deep strategy and integration every other Thursday at 12:30 PM ET, so you maintain momentum, troubleshoot in real time, and adapt your roadmap as you evolve.
One 60-minute private coaching session each month to deep-dive into whatever’s on your plate—whether that’s life integration, radical pivots, or executive-function support.
Real-time text and voice access to me and the mastermind members—so when life spirals, you get immediate coaching and perspective instead of waiting for the next session.
We co-map your identity, nervous system rhythms, and core values to create a holistic roadmap—so every decision, habit, and boundary you set builds the life you’re ready to claim.
I don’t create spaces that let women hide. I create rooms that demand your bigness.
Over the years I’ve guided dozens of women through this exact threshold — the moment where survival is no longer enough, and expansion is non-negotiable.
I’ve watched women quit careers that were suffocating them and step into work that lights their nervous system on fire. I’ve watched them renegotiate salaries, launch long-held dreams, and finally see their brilliance reflected back without apology. I’ve watched them collapse old masks and emerge with identities that actually feel like home.
This isn’t theory. It’s lived grit, lived coaching, and lived transformation.
And if your body is buzzing as you read this — if you can feel the mix of terror and desire rising in your chest — that’s your signal.
This is your room. This is your moment.