That question rewired everything. After years of wondering why I felt invisible in my own life, I realized that the playbook I was given didn't have a chapter for women like me. Now I help other childfree women in midlife throw out that playbook and start building something that actually honors their energy, their values, and their right to come first in their own life.

My story started with a question: “What does it take to truly thrive?”

What happens when the script runs out of pages?

about casey Jourdan

Masters in mental health counseling 

100+ happy coaching clients served

5+ years in the coaching industry

quick facts:

Three years of IVF. Multiple miscarriages. A clinical, exhausting cycle of trying to force a result. My husband and I finally looked at the path ahead and realized parenthood wasn't in the cards for us. It was time to embrace a childfree life.

I started seeing the bias everywhere. The way a room stops for a pregnant woman. The "Women in Business" panels that only discuss the struggle of motherhood. It’s as if a woman’s career or presence is only valid if it’s balanced against a nursery.


I was done with the noise about the worthiness of my uterus. In a world that treats motherhood as the only default, being childfree and happy felt like an act of rebellion. I was tired of being the exception or feeling like I had to over-achieve to justify my space.

We stopped the treatments and chose to move forward. I traded the "waiting room" for a life where I actually get to be the primary authority.

That’s where I come in. I help women like you take a breath, reimagine what’s possible, and create a life that truly feels like yours.

When I finally stopped trying to fix a life that wasn't broken.

The moment I realized something had to change

let's make it happen!

You deserve a life that doesn't feel like a consolation prize. This isn’t just my story—it’s proof that yours can look exactly the way you want it to—and I’m here to help you make it your own.

Now, I’ve found myself and where I belong. I’m not a peer-lite to my parent friends or a runner-up in the game of life. I stopped fighting the world’s expectations and started working with my own energy, my own values, and my own rules.

Moving into this "off-script" life meant dismantling everything I’d been taught about success. I had to ditch the end-of-the-line panic, that unspoken pressure to do something monumental just to "make up" for not having kids. I had to learn that I matter simply because I’m here.

Without the built-in structure of raising children, the "what is this all for?" question hits differently in midlife. I had to stop filling my days with other people’s expectations and needs. I had to figure out what actually makes my own Tuesday mornings feel worth it.

From the Default Milestone to
Deciding for Myself

how it started

Learning my Human Design and figuring out how to apply it to every aspect of my life.
(5/1 mani gen if you must know)

Current obsession:

Self trust isn't knowing you'll get it right. It's knowing that no matter the outcome, you'll be ok.

Favorite mantra:

My cold brew coffee with a splash of cream and hazelnut and some bumpin' tunes—it sets the tone for the day.

Can’t work without:

Afternoon walks with the dogs out on the trail (and maybe a NCIS rerun)

How I unwind:

get to KNOW ME

let'get personal

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Time to write your own rules