Women in their 40s have excellent taste, real money, and absolutely no patience for content that wasn't made for them. They buy from women who look like them, not from influencers half their age. I'm one of them, with an audience of over 45,000 more and 3 years of learning exactly what moves them from "maybe" to "add to cart."
Content that reaches the women who make the decisions
Work with me
Brands keep chasing younger audiences while women in their 40s — at peak earning years, with real discretionary income — are making the majority of purchasing decisions for their households. Millennials now account for nearly 30% of all U.S. retail spending.
I've spent 3 years building trust with this demographic, first as a coach, now as a creator. My content doesn't just reach them. It moves them.
Women in their 40s are the most ignored demographic in marketing.
They're also the most likely to actually buy something.
experience creating content professionally for women in 35-55 years old
29.4%
of all U.S. retail spending comes from millennials
Capital One Shopping, 2024
43%
discovered a new product via social media in the last 3 months
Capital One Shopping, 2024
3 years
Take a look
Dog Puzzle
Blueberry Bushes
Language Learning App
Brand Partnerships
Brand partnerships put your product directly in front of my audience. I only work with brands whose products I'd actually buy, which keeps my recommendations credible and your investment protected. Partnerships start at $500.
